Today, global corporations are transforming themselves into ‘transnationals,’ moving work to the places with the talent to handle the job and the time to do it at the right cost…. Companies are devising new strategies to reach global scale faster…. Moving people across borders…. The companies that play this global, mobile game best will emerge the winners. BusinessWeek (bold added)
This is why businesses need help from intercultural consultants.
Below are more snippets from the current BusinessWeek, or you can just scroll to the end for my summary.
International Isn’t Just IBM’s First Name
“My worst day was the last day of the quarter,” Oliviera says of his job as the Brazil country manager, which he held until he was promoted in late 2007. “I was measured for producing sales in Brazil, and at the same time, I had 6,000 global service delivery people with a different way of measuring. It was schizophrenic.”
One of the major challenges in this setup is the difficulty of communicating by e-mail or even videoconferencing when programmers have never met one another. Strangers don’t readily share knowledge. A big problem is trust.
Then there is Nokia’s new home in Romania (just outside Cluj, where I used to live).
The challenge is to teach local workers to be as productive and exacting about quality as their counterparts in Brazil, China, and India. And [the Plant Manager] has to know enough about Romanian culture to create a workplace where skilled employees will want to stick around. Other multinationals are also building factories in the region, so there is sure to be competition for the best people. But if it all works, Nokia will extend its dominance of the global handset market.
And isn’t that what companies want? More profits?
Conclusion: Companies are going global, not just in sales, but in their workforce. Companies are taking their way of doing things, which is culturally influenced, to a different culture. Furthermore, people (whose behavior and values are culturally influenced) are working with people of different cultures (who therefore have different behaviors and values). The coming together of these different cultures, whether organizational or personal, can clash, create conflict, and tear things apart, or they can synergize to create dynamic solutions and workforces. The companies have a lot at stake. Intercultural consultants can help companies manage the risk of globalization and leverage the opportunities it creates.